Archive for the ‘Public relations’ Category

5 Examples How Social Media Can Screw You

April 28, 2010 2 comments

A Sexy Snub

July 8, 2009 1 comment

Rohit Sharma

Megan Fox. Rings more than a bell doesn’t it? From those who’ve just hit puberty to those who’re counting their days on mother earth, men, women, boys, girls, Foxilicious is creating drool oceans. One Harvey Kindlon is swimming in it, holding a yellow rose.

article-1195544-055B5907000005DC-101_468x582Just a couple of weeks back this 11 year old toddler was pictured trying to hand Megan Fox a yellow rose as the vamp trod the red carpet in London. It was like a stable boy-princess moment as Fox covering herself from berserk crowd ignored the li’l Harvey and moved on. Photo company Kodak’s PR people were quick to turn this heart break moment into cash flow as they donned the cupid mantle announcing a reward of US $5000 to anyone who could identify Kindlon. Cha-ching! Kindlon-hunt began with more fervour than the one for Osama and the boy was handed over to Kodak in very few days. Remember, angel Kodak was letting the world know of their Godly intentions of making the stable boy reach princess’s balcony. The venue was decided to be Today’s Show and Fox was invited to meet the rose boy who was supposed to sit in the audience.

But then the PR chance became a PR disaster.

Fox’s appearance on the show was undone by news of Michael Jackson’s death. So she returned to LA without meeting Kindlon. Boy’s hope were quashed along with Kodak’s cupid dreams as Today Show denied talking to Kodak for having Harvey on the show and also denied ever inviting him. Snubbed again, the boy was sent back home.

Fox jumped in to gain some loving from public saying, “The paparazzi would not let you to me. I’m so embarrassed.”

So is Kodak, we and Harvey are sure!

Lost in translation

April 21, 2009 Leave a comment

Manish Sharma

Translation is a major problem issue with the public relation fraternity, especially in India. Popular readership surveys are filled with numerous publications that belong to the regional media space. However, the suave spin-doctors in metros find it hard to decipher vernacular language. Even a simple exercise, like that of English to Hindi translation, poses problem to most PR professionals. Read more.

PR Theory

March 23, 2009 Leave a comment

A refresher for the PR champs. Tidbits you should never forget… Read this


Closed zone

March 6, 2009 4 comments

Jai Ho vs. Jai Sri Ram

March 5, 2009 Leave a comment

Manish Sharma

The election season has begun. Major political parties are planning and plotting slogans and strategies to woo the voters. Since election outcome depends a great deal on PR skills of an organization, party spokespersons, psephologists and wily chanakyas are now getting busy maneuvering the media and masses.

Read More…

Red carpet for PR

March 4, 2009 9 comments
Spin-doctors arrive at Cannes

Spin-doctors arrive at Cannes

Dead end for Indian addas?

February 20, 2009 Leave a comment

By Rohit Sharma

With the Indian social networking websites losing users to their international foils, are the lackluster and tedious websites treading the path to perdition?

Read More…

PR-pedia – Part II

February 20, 2009 Leave a comment

Test Match vs. Twenty-20

By Manish Sharma

With the emergence of internet, the World Wide Web has become the preferred infotainment bastion for many. As new media brigade gets busy writing obituaries of Gutenberg’s invention, PRCAI brings two personalities, Anurag Batra (who claimed to be a student of media but turned out to be an advocate of new media) and Paranjoy Guha Thakurta, who dons several hats (an educator, journalist, and an editor) along with his red muffler, face to face in an interesting and engaging discussion.

Read More….


February 18, 2009 3 comments

PRCAI Summit 2009

Manish Sharma

Is traditional media losing its relevance with the onslaught of new media? The rural market, commonly referred as ‘hinterland’, has finally been accepted as mainstream from marginalized? What will be after effects of Satyam imbroglio? How and to what extent social media can influence the behaviour of masses?

Read More…