Home > Media, Opinion > Jaane Bhi Do Yaaro

Jaane Bhi Do Yaaro

Manish Sharma

Yesterday, I came across a poll on Yahoo aimed at judging the fate of Suresh Kalmadi, media’s favourite whipping boy at the moment. Out of sheer curiosity I submitted my humble opinion and got confounded by the result.

Nearly 50 per cent of the respondents (out of more than 1,000 participants) were of the view that he will escape the imminent sacking that was a mere formality till the beginning of the much talked about opening ceremony of Commonwealth Games.

The fact that he was jeered and booed by the crowd present at the stadium when he stood up to deliver his customary address clearly reflected the anguish of people. However, the amazing opening ceremony act that overwhelmed everyone, including foreign media who have been blithe critics, has unexpectedly boosted the chances of Kalmadi survival. 

That got me thinking- why public opinion that was so one-sided against Kalmadi till last week, has taken a dramatic turnaround since Sunday?

Are we a bunch of pompous and carefree citizens who have forgotten all the ills of poor planning, bad management and rampant corruption and got hypnotized by the glare of that helium balloon? Was all the hype generated by those firecrackers and billion watts of sound justify the sufferings of a common man on the street who has been subjected to the miseries of potholes, serpentine jams, water clogging and political apathy these past many months? Is two hours of spectacle enough to seal our place as the fast progressing country when the infrastructure in the backyard is still creaky? 

Perhaps, the ancient literatures, religious texts and deep rooted cultural beliefs that exemplify a forgiving nature and tolerant behaviour could be one of the reasons behind this compassionate approach. Despite being feted as an emerging economy, we tend to follow the idiom of ‘end justifies the means’ wherein the process fades towards the accomplishment of any feat even if it achieved by shortcuts, tweaking adjustments and haphazard procedures. The fact that we somehow have managed to pull up a feat of measurable standards with our limited means has given us a rare moment of pride in our humdrum existence. Over emphasis on the great Indian untranslatable word jugaad that signifies our ingenuity to come up with unprecedented solutions at the eleventh hour is too ingrained in our day-to-day living.

At a social level we are so used to confusion, commotion and disarray at any public gathering that we have made a virtue of a vice. That’s why no eyebrows were raised when the Delhi Chief Minister (CM) Sheila Dikshit and sports minister M.S. Gill equated CWG with a big fat Indian wedding, and reassured everyone that despite all the chaos everything will culminate miraculously towards the end, as it happens at any public ceremony. In a way, the gratification over the dazzling display of the opening ceremony also typifies the subconscious aspirations of the middle class who has a tendency to show-off at any ceremony be it wedding, festival or any social ritual. In fact, this tendency resonated with our government approach also in the lead up to these games, resulting in unnecessary expenditure on beautifying already well laid roads and footpaths, Connaught place and Khan Market for instance.

The pseudo-nationalist approach adopted by a proliferating media of late that epitomize the acknowledgement of a rising India, particularly by western media, with great fanfare has given further legitimacy and credence to Kalmadi’s half baked efforts.

Commonwealth Games were widely tipped to be a PR’s lost cause by all but now seems to have been salvaged just by a colourful show. Any communication practitioner or PR professional can draw lesson from this to come out of an improbable crisis situation. In the midst of a crisis, relying on symbolism, traditional customs and cultural representation could help in turning the things around your way.  

There are leadership lessons to be learnt as well. The thundering applause received by the Delhi CM Sheila Dikshit who did pretty little in the run up to the Games is now basking in the glory of pulling up a Houdini act. This is on the basis of her brief stay at games village which portends popular perception that wants their leaders to be in the midst of action when the occasion demands. The public lapsed on the fact that Dikshit had brushed aside the scandal of the collapse of a footbridge near the main stadium that had injured many, labeling it “minor glitches”. 

Now the focus is on the closing ceremony. Bolstered by the euphoria of the opening event, Kalmadi has claimed of an encore. The expectations had hit rock bottom just before the opening ceremony, which later played a great role in the eventual success. 

It’s ironic while public may be saying Jaane Bhi Do Yaaro, it will be Kalmadi who would be humming Hum Ho Gaye Kamyaab!

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  1. Ronit
    October 11, 2010 at 4:41 pm

    Succesful or not, there’s simply no justification for the fact that Games were required in the first place. I live just a few blocks away from the main venue and i know of the hardships the localites underwent. At the larger picture, the cash flow of billions could’ve well been better utilised.

    Yet, all said and done, post-opening ceremony, i was actually hoping for appreciation from domestic and international media, steep increase in tourism, no goof-ups and at least audience for the events – but to no avail! Where’s the revenue, recognition or even the “spirit”?

    We’re in ‘deep shit’, thanks to a certain Ms. D…

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