Home > Marketing, Media > Facebook ousts Orkut from top slot in India

Facebook ousts Orkut from top slot in India

Rohit Sharma 

Social networking site Orkut finally gave away the crowning glory of the ‘highest number of users in India’ to Facebook. According to comScore, Inc., Facebook.com grabbed the number one ranking in the category for the first time in July with 20.9 million visitors, up 179 % versus year ago. 

“Though Facebook has tripled its audience in the past year to pace the growth for the category, several other social networking sites have posted their own sizeable gains.” said Will Hodgman, comScore executive vice president for the Asia-Pacific region, in comScore’s press release. 

More than 33 million Internet users age 15 and older in India visited social networking sites in July, representing 84 % of the total Internet audience. India now ranks as the seventh largest market worldwide for social networking, after the U.S., China, Germany, Russian Federation, Brazil and the U.K. The total Indian social networking audience grew 43% in the past year, more than tripling the rate of growth of the total Internet audience in India.  

Facebook.com posted an especially strong month in July, growing 12% versus June, to capture the top spot in the category with 20.9 million visitors. Orkut ranked second with 19.9 million visitors (up 16% vs. year ago). What’s interesting is to see a Bharatstudent.com taking over popular websites like Twitter and LinkedIn. 

Top Social Networking Sites in India
July 2010 vs. July 2009
Total India – Age 15+, Home & Work Locations*
Source: comScore Media Metrix
India Total Unique Visitors (000)
Jul-2009 Jul-2010 % Change
Total Internet : Total Audience 35,028 39,562 13
Social Networking 23,255 33,158 43
Facebook.com 7,472 20,873 179
Orkut 17,069 19,871 16
Bharatstudent.com 4,292 4,432 3
Yahoo! Pulse N/A 3,507 N/A
Twitter.com 984 3,341 239
LinkedIn.com N/A 3,267 N/A
Zedge.net 1,767 3,206 81
Ibibo.com 1,562 2,960 89
Yahoo! Buzz 542 1,807 233
Shtyle.fm 407 1,550 281

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

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