Archive for August, 2010

Facebook ousts Orkut from top slot in India

August 25, 2010 Leave a comment

Rohit Sharma 

Social networking site Orkut finally gave away the crowning glory of the ‘highest number of users in India’ to Facebook. According to comScore, Inc., grabbed the number one ranking in the category for the first time in July with 20.9 million visitors, up 179 % versus year ago. 

“Though Facebook has tripled its audience in the past year to pace the growth for the category, several other social networking sites have posted their own sizeable gains.” said Will Hodgman, comScore executive vice president for the Asia-Pacific region, in comScore’s press release. 

More than 33 million Internet users age 15 and older in India visited social networking sites in July, representing 84 % of the total Internet audience. India now ranks as the seventh largest market worldwide for social networking, after the U.S., China, Germany, Russian Federation, Brazil and the U.K. The total Indian social networking audience grew 43% in the past year, more than tripling the rate of growth of the total Internet audience in India. posted an especially strong month in July, growing 12% versus June, to capture the top spot in the category with 20.9 million visitors. Orkut ranked second with 19.9 million visitors (up 16% vs. year ago). What’s interesting is to see a taking over popular websites like Twitter and LinkedIn. 

Top Social Networking Sites in India
July 2010 vs. July 2009
Total India – Age 15+, Home & Work Locations*
Source: comScore Media Metrix
India Total Unique Visitors (000)
Jul-2009 Jul-2010 % Change
Total Internet : Total Audience 35,028 39,562 13
Social Networking 23,255 33,158 43 7,472 20,873 179
Orkut 17,069 19,871 16 4,292 4,432 3
Yahoo! Pulse N/A 3,507 N/A 984 3,341 239 N/A 3,267 N/A 1,767 3,206 81 1,562 2,960 89
Yahoo! Buzz 542 1,807 233 407 1,550 281

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Gheun Taak! Mumbai bitch slaps Auto-cracy

August 11, 2010 Leave a comment

Rohit Sharma

To fight the growing autocracy of rickshaw and taxi drivers, thousands of commuters have pledged to not to use them for travel tomorrow.

A web campaign – Meter Jam – which was kicked off a few weeks back, has been very well received by people who now plan to say a big no to autos and taxi-wallas in Mumbai on August 12. The three advertising professionals who came up with this idea say on their website, “Strikes need a strike back!  We’re tired of meter that always reads more than it should, drivers who refuse to ply and demand return fare whenever they want. And if all that wasn’t enough, now we have to deal with strikes too, any time the ‘unions’ decide! Everyone is holding the janta to ransom. How much more will we pay? It’s time to turn the tables.”

Apart from the page on Twitter, the fan page on Facebook that was created mid-July has received the support of almost 20,000 people who are addressed as ‘Jammers’ and asked to flash Jammer badges, stickers, placards and posters as a sign of protest.

Meter Jam asks commuters to opt for bus services or car pool tomorrow. There are 90 supporters who have registered on the website to provide car pooling services through various destinations in the city. A list of bus services and their respective routes is also provided.  

An NGO, International Consumer Rights Protection Council’s (ICRPC), has acknowledged the initiative and requested its members to join in the protest.

Do you think such a campaign is required in other cities like Delhi and Bangalore too?