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Introducing, foursquare

Rohit Sharma

For the Indian social media fandom, a fun new game might just be in the offing. foursquare, which is rapidly gaining popularity abroad, is a social media application for your phones and a location based game. International press have received this game positively and even gone ahead and labeled it as “the next Twitter”.  

For starters, fourquare is a Location Based Service that helps you not only connect with your friends but also help you and your friends find new ways to explore cities. Users can ‘check-in’ to a location, such as a hotel, restaurant or office to earn ‘badges’ and become the ‘mayor’ of a certain place. Social networking accounts on Twitter and Facebook also help the user widen the profile and reach of foursquare.

Foursquare is best suited for mobile phones like I-phone and Blackberry, whereas phones with web connectivity can also log in to the website. It’ an almost a year old company that has more than half a million users, 1.4 million venues and 15.5 million check-ins, and it’s still growing.

Interestingly, one of the founders of Foursquare Naveen Selvadurai is of Indian origin.

With top 3G players jostling to enter, emerging market for gizmos like I-pad, growing public interests in Blackberry and I-phones along with the success of social media games like Farmville, India seems to the perfect venue for foursquare to extend its reach. 

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