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These deadly recalls‎

February 25, 2010 Leave a comment Go to comments

Geetanjali Kalra

Toyota CEO Akio Toyoda. Pic source: nydailynews.com

2010, the beginning of a promising decade, did not begin on a very good note for major car manufacturers across the globe. The year saw several car manufactures resorting to the most unprecedented thing in the past two months by recalling their highest selling brands. What began with Japanese auto major Honda recalling 8,532 units of its sedan ‘City’ in India due to defective power window switch, as part of a global recall initiative, was then followed by Volkswagen recalling 193,620 vehicles in Brazil because of a lubrication problem with the rear wheels. It was Toyota motors then recalling 4,36,000 hybrid vehicles worldwide, including the newly launched 2010 Prius model. The latest to join the recalling bandwagon is the country’s largest carmaker Maruti Suzuki which is recalling about one lakh units of its flagship export model ‘A-Star’ to replace a faulty fuel pump part, in cars manufactured before August 2009.

What can this really be attributed to? In a bid to maintain their leadership position and to take competition head on, companies are hastily launching models in each product category. This in turn leads to specifics being ignored and the quality of ‘quality control’ taking a hit. Not to say that harried customers too are looking in the opposite direction for their next car purchase.

Also read Total Recall.

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  1. CXO
    February 25, 2010 at 3:03 pm

    The recalling trend is only new to India, It always happend in the west. Dell has earlier recalled batteries, Mattel has recalled toys, Bridgestone has recalled tyres. Instead of deploring the trend we should be happy that companies have taken congnizance to the fact that the Indian consumer cannot be take for granted

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