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Are media rounds important?

February 10, 2010 Leave a comment Go to comments

Emanuel Joute

Today, the business of Public Relations is extremely competitive. PR executives need to have an edge that makes them stand out from the crowd. Apart from the usual qualification demands, most would agree having a good relationship with a journalist is key. This brings us to the question if media rounds are important at all.

There are usually two standard responses to that.

1) Yes, it’s a relationship-building process.

2) No, it’s a waste of time. They can be contacted over phone or emails.

A dipstick among journos from leading dailies across five metros shows that 80% of them favour media rounds. Here are some interesting takes.

a)      If it is meeting for the first time, media rounds are better. Subsequently, phone would do.

b)      They go and watch movies.

c)      A must at initial level, and regular intervals after that.

d)      No, unless they are bearing gifts.

e)      I find it pointless and annoying.

What do you guys say?

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  1. Nava Kumar Baro
    February 10, 2010 at 6:45 pm

    A hardcore PR professional would only focus on accomplishing the objective. It might be possible though media round, email, telephonic conversation, chatting, blogging etc.. He or she should always be flexible enough to achieve a better spark among the crowd. At the end of the day, the startegy remains a means of projecting lies once the deliverance is not accomplished.

  2. Abanti Banik
    February 10, 2010 at 6:12 pm

    I believe it is very important to go for Media Rounds in the initial phase and then call up at regular intervals to be in touch. The benefit of Media Round is that you Meet and Greet the person and this helps in the process of relationship building.. The Journo can recollect the person whenever you sen d a mail or call up for some query. Further, media rounds keeps you informed about the media movements that takes place so frequently. as well as helps in keeping a tap on the freshers or new journalists.I think Media Round is important, although may be there can be a gap as per the need of the next visit!!

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