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Possibilities And More

February 1, 2010 Leave a comment Go to comments

Emanuel Joute

Steve Jobs is at his best again. No, it’s not about the iPad, but that of him changing the rules of the game. Love it or hate it, we all know that the iPad comes with intriguing possibilities – browsing web, photos, watching videos, listening to music, playing games, reading e-books, etc. But Jobs’ got more on his sleeves. He has now shaken the e-book domain as he did with the music industry.

Even before selling its first e-book, Apple is already making e-commerce leader Amazon blink and bend the rules. Less than two days ago, Amazon stopped selling books published by MacMillan over pricing dispute. Now, Amazon has conceded to MacMillan’s demands to sell its book at a higher price, in line with the publisher’s pricing plan with Apple. Apple wants to sell e-books for US$12.99 and US$14.99, instead of the US$9.99 or less that Amazon had been charging. It will be interesting to see the response of the other big publishers who have sided with Apple in the pricing war — Pearson’s Penguin Group, News Corp’s HarperCollins, Hachette Book Group and CBS’ Simon & Schuster. As of now, all of them sell their e-books through Amazon. What about Kindle buyers? Many of them are price-conscious consumers. Will they agree to pay more? So far, there has been no immediate reaction.

No doubt, Jobs’ effect can already be felt in the publishing world. Any revenue-generating ideas for the print media? For that matter, what’s in store for other online contents? The game is becoming more exciting by the day.

  1. Manish
    February 2, 2010 at 11:54 am

    A lot depends on how Apple market its product?

    Apple has tasted phenomenal sucess with i-pod but burnt its fingers in India with i-phone. With social media popularity on asent i-pad has not only got the timing right but pricing at US$ 500 (around Rs 22-25000) doesn’t seem to be out of reach for many who are shelling out Rs 20,000-30000 on i-phone clones and touch screen phones.

    To succeed in Indian market, Aple needs to beef up the BTL (Below the Line) marketing as well as distribution, a key area in the overall business strategy.

  2. Amish
    February 1, 2010 at 11:56 pm

    ebooks/kindle/sony whatever.
    u can never take the fun away from a real book.
    and amazon may be scared, but publishers aren’t [at least in India] worried as much coz book sales [the real books] are actually rising.
    plus, the more rowlings and meyers we get, the more books are gonna get sold.
    the iPad isn’t a reader anyway.

  3. Sundar
    February 1, 2010 at 6:26 pm

    I think we should translate these dollar numbers into rupees and then read through. You will get an idea of how many guys would shell out that kind of money for such an overhyped wasteful activity such as “reading a book” 😉

  4. Srividhya
    February 1, 2010 at 6:18 pm

    Waiting to see the kind of impact iPad will have on Kindle sales …

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