Archive for April, 2009

The Art of Facebooking

April 24, 2009 Leave a comment

Tweet Tweet!

April 24, 2009 1 comment

Rohit Sharma

If you can’t beat them, join them. Social networking renaissance is making it big and if you’re not part of it, my friend, you’re losing a lot! Facebook might clip_image0012just almost be the perfect tool for marketers and advertisers discovering the joys of social networking. But if we look carefully, Twitter is actually the new face of New-media. The Twitter revolution is on the roll with not just ‘commoners’ like you and me but celebrities like Ashton Kutcher, media Goliaths like CNN and multinational corps. like Dell are depending on with the business blitzkrieg on this new phenomenon.  Read more.

Lost in translation

April 21, 2009 Leave a comment

Manish Sharma

Translation is a major problem issue with the public relation fraternity, especially in India. Popular readership surveys are filled with numerous publications that belong to the regional media space. However, the suave spin-doctors in metros find it hard to decipher vernacular language. Even a simple exercise, like that of English to Hindi translation, poses problem to most PR professionals. Read more.

Little drops of publicity

April 9, 2009 2 comments

Rohit Sharma

What Paris Hilton’s appearance at a nightclub does to latter’s free promotion and media hype, is what two users of Facebook did to Cola King Coca-Cola. The two quirky users did not know that a fun group they created on the social networking website for their favorite drink would fetch in 3.3 millions members, grandiose publicity for the brand and a collaboration with it. (Read the article) The group has everything a company’s marketer could ask for- brand information and details, 10 photo albums that include Coca-Cola pictures/advertisements from archives and videos, discussions and most importantly- attention, that too of 3,370,698 fans world over!

So who says social networking is just meant for kids?

Are They worth it?

April 2, 2009 12 comments

Rohit Sharma

In our star-struck nation, Bollywood stars are probably the few set of people impervious of the recession blues. The dreamsellers are well endowed with movies, party appearances, awards and endorsements throughout the year and we haven’t heard of any movie star declaring bankruptcy, yet.

Aishwarya Rai. *Courtesy- LOreal

Aishwarya Rai. *Courtesy- LOreal

Apart from movies,  stars (especially big ones)  rake in a lot of money from advertisement deals that  they are bombarded with. But brands- major source that bring stars their Porsches- are now tightening their purse strings. In an attempt to judge the capability and veracity of actors to take brands closer to people, an initiative called CelebTrack has been launched. Over 400 celebrities were ranked on five parameters-popularity, image attributes, power of persuasion, media presence and overexposure. Large companies like Airtel, Vodafone, Tata Indicom, PepsiCo, Cadbury and ING Vysya have already subscribed to the research. (Read the ET report)

What is to wonder is the authenticity and accuracy of CelebTrack. In the age of grilling PR machinery, isn’t tampering of such polls possible? Instead of nationwide online polling, why only on the basis of some odd 10,800 people, the interviews were conducted? How did someone missing-from-action and 1-2 brand endorser like Shahid Kapur manage to reach the top 5?

Stay connected

April 1, 2009 Leave a comment

Manish Sharma

Even in the time of recession, at least 10 million news users are entering the ever swelling club of mobile owners. From the villagers in Olhanpur to Abhishek Bachchan, the telecom miracle- cell phones, have brought everyone closer. Marketers are resorting to the new age promotional methods and consumers have a bouquet of options to choose from. Read more.