Archive for February, 2009

Dead end for Indian addas?

February 20, 2009 Leave a comment

By Rohit Sharma

With the Indian social networking websites losing users to their international foils, are the lackluster and tedious websites treading the path to perdition?

Read More…

PR-pedia – Part II

February 20, 2009 Leave a comment

Test Match vs. Twenty-20

By Manish Sharma

With the emergence of internet, the World Wide Web has become the preferred infotainment bastion for many. As new media brigade gets busy writing obituaries of Gutenberg’s invention, PRCAI brings two personalities, Anurag Batra (who claimed to be a student of media but turned out to be an advocate of new media) and Paranjoy Guha Thakurta, who dons several hats (an educator, journalist, and an editor) along with his red muffler, face to face in an interesting and engaging discussion.

Read More….


February 18, 2009 3 comments

PRCAI Summit 2009

Manish Sharma

Is traditional media losing its relevance with the onslaught of new media? The rural market, commonly referred as ‘hinterland’, has finally been accepted as mainstream from marginalized? What will be after effects of Satyam imbroglio? How and to what extent social media can influence the behaviour of masses?

Read More…

As Regions Rise, India’s Map of Influence is Redrawn

February 12, 2009 1 comment

The power and relevance of India’s regions continues to grow while the influence of the country’s English language media wanes, with important implications for the way in which public affairs and corporate communications are conducted. By Sharif D. Rangnekar.

Read More…